My interest in internet marketing started back in 2011 after watching entrepreneurs like Larry Beachum and Lisa Irby discuss how sharing their social media expertise gave them financial freedom. This was amazing and unlike anything I’d ever seen. These were average people from different parts of the world who built profitable businesses using the internet! And to my surprise... they looked like me!
From there, I was hooked. A few years later, after buying several information products and failing miserably at trying to build a business on my own, I went back to school and enrolled in the Internet Marketing program at Full Sail University. During grad school, I was introduced to a business mentor, recruited by a consulting firm and got registered to start my own business. YES the combination of school, work and consulting was intense, but I managed to gain a Masters degree!
Since then, I’ve been obsessed with helping people use digital marketing to solve complex business problems!
**Notable Marketing Achievements:**
Throughout my career, I've been a driving force behind impactful marketing projects. My content played a pivotal role in a colleague's recognition, including my written submission being highlighted during the Radio One's Wiz Nation 30 under 30 awards ceremony. Furthermore, I spearheaded the redesign and launch of a new website for PFLAG Cincinnati after two decades, showcasing my expertise in web development and design.
**Expertise in Tools and Platforms:**
My proficiency extends to various marketing tools and platforms. I've successfully generated over 150,000 views on Google Maps, led Salesforce CRM projects, and accumulated over 10,000 hours in customer support. This experience has nurtured my strong interpersonal skills and garnered five-star reviews from both clients and colleagues.
**Tailoring Strategies to Target Audiences:**
Over the years, I've provided tailored digital marketing services to an array of small business owners and community leaders, catering to diverse demographics. My strategies are specifically designed to provide older adults who struggle with technology, a competitive edge for building an online presence.
**Staying Abreast of Trends:**
Remaining at the forefront of industry trends is crucial, and I achieve this through active participation in communities of esteemed business experts and continual investment in online courses. This commitment to learning equips me to deliver cutting-edge strategies.
**Collaborative Success:**
Collaboration is paramount in marketing. I've successfully managed teams, conducted training workshops, and liaised with third-party vendors such as Google, Facebook, and GoDaddy on behalf of clients. This teamwork has consistently driven marketing objectives forward.
**Data-Driven Excellence:**
I believe in the power of strategic planning and data analysis. Each client's success is built upon a comprehensive marketing strategy that aligns with their business goals. My Social Media Consulting & Design services help clients overcome technical challenges and advance their businesses.
**Thought Leadership and Community Impact:**
Beyond professional achievements, I've dedicated over 400 hours to community service, actively supporting LGBTQ+ causes, social initiatives and small business development. Most recently, I was nominated for Alignable's "Local Business Person of the Year" in Cincinnati, Ohio and named a "Community Supporter" by the Alignable business network. I've been recognized as a “Champion” by the National Cybersecurity Alliance for educating communities during Cybersecurity Awareness Month since 2020. Furthermore, I have shared my insights through speaking engagements at prominent platforms including the National Urban League, NAACP ACT-SO achievement program and more.
With a proven track record of results, a passion for innovation, and a commitment to community enrichment, I am poised to continue making a profound impact in the marketing industry.
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